Marketing Management

The marketing management program prepares students to successfully face challenges in today’s diverse and dynamic marketplace.

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Key Facts

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Degree

B.S. Marketing Management

Degree Duration

4 Years :

1 year pathway + 3 year degree

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Pathways Available

International Year One

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Start Dates

August | January | May

Degree Overview

The Marketing Management program at the Whitman School prepares students to successfully face challenges in today’s diverse and dynamic marketplace. Students learn how to understand changing customer needs and to identify customer segments and develop global markets, how to effectively bring new products and services to market and to stimulate demand with persuasive communications, and how to build and sustain profitable customer relationships.

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Important

You may incur additional costs in the course of your education at the University over and above tuition fees in an academic year such as laptops, study materials and additional resources.

Study Reasons

Pulp Marketing Club is a professional organization that promotes interest in the field of marketing. Through its activities, the club strives for the professional development of its members.

Delta Sigma Pi is a professional fraternity organized to foster the study of business in universities, to promote closer affiliation between the commercial world and students of commerce, and to further a higher standard of commercial ethics and culture and the civic and commercial welfare of the community.

The Goodman IMPRESS Program is designed to provide all Whitman undergraduates with the skills and experiences employers seek, including leadership, communications, certifications, global context and industry exploration.

Your Pathways

The International Year One is the perfect pathway if you want a undergraduate degree from a UK, EU or US University but do not meet the requirements for direct entry.

The IY1 course provides an intensive combination of first year University subject modules with English language skills.

Following successful completion of the IY1 you will continue onto your second year degree study directly with the University of your choice.

Learn more about International Year One

Fees & Scholarships

You can find the applicable international student course fee for your chosen pathway study route listed below.

International Year One – Tuition Fees

 

 Intake VEPT Program Duration Tuition Fees
Fall 2025 51+ 3 terms $47,200

Please note that the above fee does not include accommodation, dining, or insurance. Additionally, it does not include tuition applicable to your degree course continued at Syracuse University.

 

Pre-Sessional English – Tuition Fees

 

VEPT Program Duration Tuition Fees
37-40 20 weeks $10,000
41-45 12 weeks $6,000
46-50 6 weeks $3,000

 

Scholarships

Progressing students into Syracuse University receive the following merit awards for each
subsequent year of enrollment based on the cumulative GPA earned upon the completion of the 30 credit hours:
• A GPA between 3.25 and 3.49 is $10,000 per year
• A GPA between 3.5 and 3.74 is $15,000 per year
• A GPA greater than 3.75 is $20,000 per year

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Applying is easy. Complete the online application form and follow the instructions. If you have any queries, please contact us.

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