Fashion Marketing

This dynamic degree blends creativity with business acumen, equipping you with the skills to thrive in the fast-paced fashion industry.

Apply Now

Key Facts

bookmark_border

Degree

BA (Hons) Fashion Marketing

Degree Duration

4 years :

1 year pathway + 3 year degree

call_split

Pathways Available

International Year Zero

date_range

Start Dates

September

Degree Overview

Fashion Marketing BA (Hons) at DMU equips you with essential skills to thrive in the dynamic fashion industry. With a strong focus on sustainability, you’ll learn to master marketing strategies within a global, circular economy. From small start-ups to luxury brands, our expert-led sessions, industry collaborations, and self-directed projects all drive toward a sustainable fashion future.

You’ll access our outstanding facilities when learning about fashion products. You will explore our textile and digital experience labs with expert support in learning how to analyse, create and present. You will also receive guidance in developing your own vision, mission and values.

You will explore our state-of-the-art facilities, including textile and digital experience labs, gaining hands-on experience in analysing, creating, and presenting fashion marketing concepts. With expert guidance, you’ll also develop your own unique vision, mission, and values.

The degree covers a range of diverse topics, including:

  • Digital Marketing: online promotion and customer engagement.
  • User Experience (UX) Design: Learn how to create seamless and intuitive customer journeys.
  • Artificial Intelligence (AI) & Virtual Reality (VR) / Augmented Reality (AR): Explore the cutting-edge technologies reshaping the fashion industry.
  • Customer Relationship Management (CRM): Develop strategies to build and maintain strong customer relationships.
  • Fashion Communication: Understand the nuances of branding and communication in fashion.
  • Sustainability: Delve into sustainable practices and their impact on the fashion industry.
  • Design Innovation: Push the boundaries of creativity with innovative design techniques.
  • Creative Brand Strategy: Learn how to create compelling brand narratives.
  • Strategic Planning: Develop the skills to strategically plan and execute marketing campaigns.
Apply Now
Important

You may incur additional costs during your education at the University over and above tuition fees in an academic year such as laptops, Stationary and additional resources.

Study Reasons

TOP 20 in the UK for Fashion and Textiles (Guardian University Guide 2025)

This course gives you the chance to take up a one-year placement opportunity within or outside the UK. Our students have experienced life at Tommy Hilfiger, O'Neill, Next, Marks & Spencer, Reiss, George, Selfridges, River Island, Joules, G-Star, Mamas & Papas, and at several supply bases. Many go on to work for these big brands, or are now running their own successful businesses.

This course gives you the option to enhance and build your professional skills to progress within your chosen career through a placement. Our dedicated team offer a range of careers resources and opportunities so you can start planning your future.

Your Pathways

The International Year Zero is the first year of the four year undergraduate course. IYZ is designed to help you gain extra skills in your subject area, as well as English Language, before you continue to year one of your chosen University undergraduate degree course.

Following successful completion of the IYZ, you will continue onto Year One of your degree directly with the University of your choice.

Learn more about International Year Zero

International Student Fees

You can find the applicable international student course fee for your chosen pathway study route listed below.

Study Route Tuition Fees (2024-25)
International Foundation Certificate From £16,195
International Year Zero (IYZ) From £13,700
International Year One (IY1) From £16,195
International Second Year From £16,195
Pre-Master’s (PM) From £10,600
Please note: There is an additional administration fee payable to Oxford International. Stated fees do not include tuition applicable for your degree course continued at De Montfort University

Scholarships at DMUIC

Oxford International offers a number of scholarship opportunities for students applying for an academic course under the Core Scholarship. The scholarships are targeted at different regions around the world, awards range from partial contribution towards tuition fees to awards covering part or full pathway course fees at the international college.

Please note you’ll have to apply for the Core Scholarship and only a selection of students will be awarded.  For more information on the scholarships we offer to international students please contact us.

Apply now

Applying is easy. Complete the online application form and follow the instructions. If you have any queries please contact us.

Talk to one of our students

Want to learn more about life as a student at our International College? Talk to one of our students now.

Visit our FAQ page

De Montfort University

Leicester-based DMU brings the highest standards in education to an inclusive, international curriculum with over 170 accredited courses.

De Montfort University Leicester (DMU) is a diverse university boasting of the highest standards in academics, extracurricular activities, sports, study abroad programmes and great career paths.

De Montfort University is one of the top universities in Leicester and is ranked 5 Stars in QS World University Rankings 2024.