Strategic and operational aspects of marketing involve the formulation of marketing strategies, managing the marketing function and its positioning related to other key business functions, advertising and branding, customer relations management, applications of information technology, and e-marketing.
The external marketing environment surrounds consumer behaviour and consumer psychology, marketing communication, public relations, and market research. This course programme also provides coverage across a wide range of business and management subjects, developing knowledge and understanding of organisations, their management, and the changing external environment in which they operate.
All single honors students taking degrees within Bangor Business School, including this Marketing degree, follow the same modules in year 1, so students are allowed to change to another Business School degree anytime up to the start of year 2.
Bangor University arrange a varied programme of guest lectures. Recent speakers have included the Chief Executive of the Scottish Premier League, the Chief Operating Officer of No. 10 & 11 Downing Street, and the Head of IT Security at HSBC.
The International Year Zero is the first year of the four year undergraduate course. IYZ is designed to help you gain extra skills in your subject area, as well as English Language, before you continue to year one of your chosen University undergraduate degree course.
Following successful completion of the IYZ, you will continue onto Year One of your degree directly with the University of your choice.
Learn more about International Year ZeroYou can find the applicable international student course fee for your chosen pathway study route listed below.
| Study Route | Tuition Fees (2023-24) | Tuition Fees (2024-25) |
| International Year Zero (IYZ) | £16,995.00 | £16,995.00 |
| International Year One (IY1) | £16,995.00 | £16,995.00 |
| Pre-Master’s (PM) | £10,995.00 – £14,995.00 | £10,995.00 – £14,995.00 |
| Please note: There is an additional administration fee payable to Oxford International. Stated fees do not include tuition applicable for your degree course continued at the Bangor University. | ||
At Bangor, students have access to a variety of scholarships offered by the University of Bangor based on merit, financial need, or other factors such as academic achievements. For the full list of scholarships available at the university of Bangor, please click here.
Oxford International offers a number of scholarship opportunities for students applying for an academic course under the Core Scholarship. The scholarships are targeted at different regions around the world, awards range from partial contribution towards tuition fees to awards covering part or full pathway course fees at the international college.
Please note you’ll have to apply for the Core Scholarship and only a selection of students will be awarded. For more information on the scholarships we offer to international students please contact us.
Applying is easy. Complete the online application form and follow the instructions. If you have any queries please contact us.
Want to learn more about life as a student at our International College? Talk to one of our students now.
Founded in 1884 and dedicated to academic excellence for more than 130 years, Bangor University is among the oldest degree-awarding institutions in the UK.
With around 11,000 students from over 120 nationalities, international students find Bangor a truly welcoming community and a special place to study.
Bangor University has been ranked among the top 70 global institutions and 1st in Wales for their impact on society outside their research and teaching, in 2020. And ranked among the top 15 in the UK for teaching quality that same year.
