Digital and Social Media Marketing

Learn about the traditional principles of marketing and the latest digital trends and marketing solutions across international markets

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Key Facts

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Degree

MSc Digital and Social Media Marketing

Degree Duration

12 months

Pathways Available

Pre-Master's open_in_new

15 months :

3 months pathway + 1 year degree

18 months :

6 months pathway + 1 year degree

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Start Dates

January | September

Degree Overview

International Marketing is the application of marketing principles to satisfy the diverse needs and wants of different people living across the world – marketing as a business discipline is constantly evolving, due to the ever-developing range of digital channels and solutions available to target, communicate, and engage with customers. Our MSc International Marketing programme covers the traditional founding concepts and theories of marketing, and is a course suited for both those who want to build on their first-degree in a business-related subject, or those seeking to acquire new academic and practical skills having completed a bachelor’s degree in a subject different to business. Across the duration of the master’s programme, you will develop knowledge in a wide range of areas, including Digital Marketing, Marketing Strategy, Brand Management and Social Media, preparing you as best possible for graduate employment.
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Important
  • This course will be taught by the Dundee School of Business

Study Reasons

Students will also have the opportunity to take part in a global internship or complete a project with an organisation.

The School of Business has a dedicated team of careers and employability support professionals who are available to you.

Your Pathways

The Pre Masters Program will prepare you for the UK, EU or US study system, giving you the confidence and skills that you’ll need to go further in your studies. Depending on your academic qualification and English language level and chosen programme, you can study the IIM over one or two terms.

What’s the difference between the one or two terms?
One Term Two Terms
3 months of study Six months of study
Additional academic English and subject-related support

 

Learn more about Pre-Master's

International Student Fees

You can find the applicable international student course fee for your chosen pathway study route listed below.

Study Route Tuition Fees (2023-24) Tuition Fees (2024-2025)
International Stage One (IS1) From £12,995 From £13,195
International Stage Two (IS2) From £19,995.00 From £20,195
Pre-Master’s (PM) From £10,995.00 From £11,995.00
Please note: There is an additional £200 administration fee payable to Oxford International. Stated fees do not include tuition applicable for your degree course continued at Dundee University.

Scholarships at Dundee

Students at the International College may be considered for a number of Scholarships that are part of the University of Dundee Scholarship offerings, such as the Global Citizenship Scholarship which awards students up to £5,000 per year of study. Another award is the ICD Progressing with Excellence Scholarship which recognises academic achievement while studying at the International College and awards up to £6,000 per year of study.

These scholarships are awarded for the University of Dundee period of study. Other Scholarships may be available for the ICD period of study, and you should contact your agent or Oxford International regional representative for full details of these.

For more information on scholarships available to ICD students visit the ICD Scholarships page.

Oxford International offers a number of scholarship opportunities for students applying for an academic course under the Core Scholarship. The scholarships are targeted at different regions around the world, awards range from partial contribution towards tuition fees to awards covering part or full pathway course fees at the international college.

Please note you’ll have to apply for the Core Scholarship and only a selection of students will be awarded.  For more information on the scholarships we offer to international students please contact us.

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Applying is easy. Complete the online application form and follow the instructions. If you have any queries please contact us.

Talk to one of our students

Want to learn more about life as a student at our International College? Talk to one of our students now

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University of Dundee

Ranked in The Guardian's Top 20 UK Universities in 2021, the University of Dundee prides itself on three things: Impactful research, an excellent student experience and a community campus in the city.

Situated beside the majestic River Tay, Dundee is Scotland’s sunniest city. It also has the highest student ratios per head of population anywhere in the UK so there is an exciting and diverse range of nightlife, leisure activities and culture.