Marketing Management

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Degree

BA (Hons) Marketing Management

Degree Duration

4 Years :

1 Year Pathway + 3 Year Degree

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Pathways Available

International Stage One

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Start Dates

April | January | September

ENU are a top 10 UK modern university for Business, Management and Marketing (Sunday Times Good University Guide 2022).

If you are looking for a career that emphasises creativity, communication skills and analytical abilities then marketing could be for you. This course will equip you with the knowledge and skills you need to enter this exciting sector, by exposing you to current theory and practice. With strong links to industry, modules that give you real-world experience and the option to undertake a work placement, you’ll increase your chance of following in the footsteps of our past graduates who have found employment a brand managers, marketing executives and more!

The course blends together theory and practice. You’ll gain an excellent understanding of both basic marketing principles and specialist areas such as brand management, international marketing and marketing communications. You will study cutting-edge developments in the marketing industry, including digital and social media. Marketing demands clear thinking and innovation. You’ll develop these attributes as well as sound business, communication and problem solving skills.

Flexible module choices, together with your dissertation topic, allow you to study the areas which interest you most.

Click here to visit the university website for more detailed course and module information

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Important

You may incur additional costs during your education at the University over and above tuition fees in an academic year such as laptops, stationary and additional resources.

How you’ll be taught during your degree

You’ll learn by a variety of teaching and assessment methods including lectures, tutorials, group presentations, debates, essays, reports, simulation games, exams and independent study.

Degree Assessments

Nothing accelerates learning like getting your hands on real live briefs in a workplace setting. That’s why placements are a vital part of these courses. We give you the opportunity to undertake a 24 week work placement during trimester 2 of your third year.

We offer tuition that is supported by experienced teaching staff with strong industry connections. Guest speakers from the public and private sectors add value to the course.

ENU is home of the Tourism Research Centre, which is dedicated to maximising positive impacts for the sector.

The IS1 is the first year of a four year International Incorporated Bachelors. And its designed to strengthen your English language abilities and introduce core concepts and knowledge required at university study level. Once you have successfully completed your studies you will continue the remaining stages of your degree directly with the University of your choice.

Learn more about International Stage One

International Student Fees

You can find the applicable international student course fee for your chosen pathway study route listed below.

Download Dates & Fees Factsheet

Study Route	Tuition Fees 2024-2025
International stage One (IS1)	£14,595 – £16,595
International Stage Two (IS2)	£15,195 – £15,595
Pre-Masters (International Incorporated Masters – IIM)	£8,995 – £12,095
Please note: There is an additional £210 administration fee payable to Oxford International. Stated fees do not include tuition applicable for your degree course continued at Edinburgh Napier University.

Scholarships

Progression scholarships available for students moving into a degree from all our pathway routes*.
These are available for students from all countries and are automatic on application. ENU progression scholarships, applied to each year of study:

Undergraduate 2024-25
Biosciences……………………£3,000 per year
Business …………………….. £3,000 per year
Digital Media ……………… £3,000 per year
Engineering ……………….. £3,000 per year
Computing ………………….£3,000 per year
Mass Communications…£3,000 per year

* except BA (Hons) Business Management

To be eligible for a 2024/25 progression scholarship you must have enrolled on an ENUIC course that started in the 24/25 academic session.

Postgraduate 2024-25
Arts & Creative Industries….. £3,0000 per year
Business ………………….. £3,000 per year
Computing ………………. £3,000 per year
Healthcare ………………. £3,000 per year

* except MSc International Business Management

To be eligible for a 2024/25 progression scholarship you must have enrolled on an ENUIC course that started in the 24/25 academic session.

Up to £4,000 off tuition of your pathway programme.

Please note you’ll have to apply for a pathway scholarship and only a selection of students will be awarded. For more information on the scholarships we offer to international students please contact us.

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Applying is easy. Complete the online application form and follow the instructions. If you have any queries please contact us.

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Want to learn more about life as a student one of our pathway colleges? Talk to one of our students now.

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Edinburgh Napier University

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International Stage One - Business

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