Marketing

Marketing is a rapidly evolving sector and a core part of every business and organisation. Marketers are responsible for planning and overseeing campaigns to promote brands, products and services while monitoring trends and responding to results.

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Key Facts

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Degree

MSc (Hons) Marketing

Degree Duration

15 months :

3 months pathway + 1 year degree

18 months :

6 months pathway + 1 year degree

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Pathways Available

Pre-Master's

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Start Dates

April | January | June | May | September

Degree Overview

The CIM-accredited MSc Marketing course at Kent Business School is delivered by academic experts using the latest research and industry experience. On the course, you learn cutting edge material on the marketing mix from the digital landscape to the foundational ideas of strategy and consumer market trends. You also develop practical skills through industry speakers, workshops, and the option to undertake an Industrial Placement.

You’ll learn a range of vital topics to furnish expertise in marketing, including strategy, consumer behaviour, digital marketing, brand management, innovation and new product development and marketing across cultures. You will end your Master’s with a detailed report, applying your expertise as a marketeer.

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Important

You may incur additional costs in the course of your education at the University over and above tuition fees in an academic year such as laptops, Stationary and additional resources.

April and June programmes subject to academic approval

Study Reasons

Kent Business School is a ‘Triple Crown’ accredited business school placing us in the top 1% of business schools globally to be accredited by AMBA, EQUIS and AACSB

You’ll learn from our expert teaching staff, many of which appear in the top 2% of researchers worldwide

Your Pathways

The Pre Masters Program will prepare you for the UK, EU or US study system, giving you the confidence and skills that you’ll need to go further in your studies. Depending on your academic qualification and English language level and chosen programme, you can study the IIM over one or two terms.

What’s the difference between the one or two terms?
One Term Two Terms
3 months of study Six months of study
Additional academic English and subject-related support

 

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International Student Fees

You can find the applicable international student course fee for your chosen pathway study route listed below.

Study Route Pathway Tuition Fees 2024-25
International Foundation Year (IFY) £17,995
International Year Zero £12,995 – £17,995
Pre-Master’s (International Incorporated Masters – IIM) £9,995 – £12,500
Please note: Stated fees do not include tuition applicable for your degree course continued at University of Kent.

Scholarships

We can offer you up to £4,500 off tuition of your pathway programme.

Please note you’ll have to apply for a pathway scholarship and only a selection of students will be awarded.  For more information on the scholarships we offer to international students please contact us.

2024/25: All international students will receive 16% of University of Kent tuition fees per year, for students moving into a degree from all our pathway routes. These are available for students from all countries and are automatic on application. For more information please contact admissions or your in-country representative.

 

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Applying is easy. Complete the online application form and follow the instructions. If you have any queries please contact us.

Talk to one of our students

Want to learn more about life as a student one of our pathway colleges? Talk to one of our students now.

Visit our FAQ page