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International Stage One - Mass Communications

Students develop their academic knowledge and skills within mass communications. Alongside core modules, you will study subject-specific modules that will equip you with a foundation of knowledge for your chosen field of study.

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The IS1 is the equivalent to the first year of a four year Scottish undergraduate degree. This programme is designed to help you develop your academic knowledge and skills within your subject area.

You will also focus on improving your English academic literacy in preparation for continuing onto your chosen Edinburgh Napier undergraduate degree. Studied across three terms, you will continue straight onto year two of your degree course at Edinburgh Napier University once you have successfully completed the pathway.

Key Information

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Duration

4 years:

1 year pathways + 3 year degree

Start Dates

January | September

Pathway Tuition Fee

£14,595
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Study Location

Course English Language Requirement
One Term IELTS 6.0 overall with 5.5 minimum in all components
Two Terms IELTS 5.5 overall with 5.5 minimum in all components

What you will study

Alongside core modules, you will study subject-specific modules that will equip you with a foundation of knowledge for your chosen field of study.

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Course Modules

You are introduced to a range of disciplines involving professional communication, which include Advertising, Public Relations, Branding & Brand Communications, Employee & Organisational Communication. You learn about the basic functions and purpose of these disciplines and see how they often work together strategically. You also examine the variety of communication channels, platforms and methods used in mass communications through analysis as well as practical work. You further explore the skills behind producing digital communication content and how to establish a web presence and personal brand. This broad set of skills and knowledge prepares you, ultimately, for a career in the flexible and dynamic marketplace of communication.

30 credits

The module aims to introduce you to the theory and practice of marketing and marketing management as a key activity within a business. You will study the different market environments and dynamics, learn about the importance of market research and the study of consumer behaviour, and be introduced to the different aspects of the marketing mix – product, price, promotion and place.

20 credits

This module introduces you to a wide range of theoretical debates that have accompanied the development of mass communications media from the printing press to social media, acquiring an awareness of the industrial structures of mass communications media and how they have been used to entertain, to persuade, to coerce, and to resist, appreciating the local, national and global reach of mass communications media and how they are shaping and articulating our understanding of our world.

20 credits

This module offer contextual information and develops analytical skills. Its primary aim is to raise your awareness of current issues from around the world and place them in a journalistic and communication context so that you can demonstrate how you might respond to these issues and analyse them. You gain a critical insight into a range of world views across our planet, and into how they were shaped by recent (post-Cold War) events in history. You will be introduced to global regions and players, reflect on global themes and discover how cross-cultural issues shape the way the media reports news around the globe. You will learn to source and develop foreign affairs content, adapting these for a range of global media audiences.

20 credits

Available Degrees

BA
Mass Communications with Advertising and Public Relations
The Mass Communications with Advertising and Public Relations degree will prepare you for employment or postgraduate study in a range of disciplines such as advertising, public relations, branding, marketing, corporate communications, mass communications, media and digital communications.  
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BA
Mass Communications
The Mass Communications degree will give you the opportunity to explore a variety of career options and find the best fit for you.
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Supporting students to success

Learn more about what our students have to say when studying across our education network.

As DMUIC is situated in England’s most vibrant and multicultural city, I had the opportunity to make friends from different countries. The most amazing thing was that the DMUIC staff including all teachers and the office persons were very motivational and welcoming. They provide the best routes for study to every individual.”

Syed Asim Pakistan , De Montfort University International College (DMUIC)

I’ve enjoyed studying at DMUIC, the tutors are excellent and have helped me settle into life as a university student. They are also really supportive and have helped myself and other students with other issues outside of the classroom such as accommodation.

Nafisa Bangladesh , De Montfort University International College (DMUIC)

I have successfully progressed onto my degree course at the University of Bradford because of UBIC's reliable policies and teaching programme. To the new students, those who just started their foundation at Bradford International College, I must say you are going to pass the class, the only thing required is your attention and leave the rest on UBIC's staff because they are the one that are going to lead you to a brilliant future as it is a pathway to success.

Shoaib Pakistan , University of Bradford International College

I have a lot of international friends here at BUIC, and I’ve learnt so much from them. There is always a lot to do together both on and off-campus.

Sagar Nepal , Bangor University International College (BUIC)

I would recommend UGIC because it is based on the main University of Greenwich campus, a cosmopolitan university. At UGIC, there are students from all around the world, and I've made a lot of friends from exciting places."

Gozel Turkmenistan , University of Greenwich International College

I think one of the main reasons the IIM (pre-masters) has been so helpful is because the staff are so supportive and are always able to help me. Whether it is understanding a module or finding out how to sort accommodation, they will help you with everything. I’ve enjoyed studying at Bangor, the people are friendly, and the environment is also really peaceful and safe. It’s given me the best opportunity to succeed in my studies here in the UK.

Tong Tong China , Bangor University International College (BUIC)